The online campaign of the project was held during the period 1-3 April 2026. Partner organizations along with the support of students and young people created original content that was shared through the social media platforms. Together, they created one awareness video for each day and they shared them through the Facebook page of the project and the social media of partner organizations, conveying the message of the project and augmenting the reaching audience. To ensure full accessibility and equal participation, all three campaign videos produced include subtitles. This decision reflects our commitment to creating an inclusive digital environment where every individual can engage with the content without barriers.
Day 1 – The Distortion Effect
How does a simple fact transform into a wild rumor? In this activity, our participants engaged in a “Pantomime Chain” to visualize the lifecycle of information. One person initiates a movement (the “original news”), which is then passed down a line of peers.
By the time the message reaches the last person, the original intent is often unrecognizable. This serves as a powerful metaphor for how news is distorted as it travels through social media feeds and multiple “shares.” This video highlights the critical importance of primary sourcing—reminding us all to look back at the original creator rather than trusting the last person in the chain.
Day 2 – Truth vs. Hoax: The Drink Edition
Can you literally “taste” a lie? In this sensory experiment, our participants put their fact-checking skills to the ultimate test. The setup was simple but high-stakes: two news headlines—one verified and one a hoax—each linked to a different drink. Participants had to identify the truth to earn a sweet treat; choosing the hoax resulted in a “mystery” bitter brew.
This activity serves as a powerful metaphor for the “consumption” of information. In the digital world, we often “swallow” news without questioning its ingredients. By gamifying the consequences of misinformation, we highlight that believing a hoax often leaves a “bad taste in your mouth.”
Day 3 – The Digital Reflex Challenge
In the digital age, we are constantly bombarded with notifications, bright colors, and “urgent” headlines designed to trigger an instant reaction. To explore this, our participants took on the “Don’t Touch the Color” challenge. With a speaker giving rapid-fire commands, two players had to resist their natural impulses to touch specific colors—mirroring the struggle of resisting a tempting “clickbait” link.
Every time a player made a mistake, a vital lesson in media literacy appeared on screen. This activity demonstrates how easy it is to act before we think when we are under pressure or overstimulated. The game teaches “Digital Patience”—the ability to pause and evaluate information before clicking, liking, or sharing.